OOH audience & performance intelligence

Turn out-of-home into a channel you can plan, prove and grow.

ELYTS EDGE brings audience intelligence, verified performance and campaign-level ROI to out-of-home — so agencies plan with confidence and prove results, and media owners sell inventory on real audience value.

Verified footprints from traffic, site and baseline data — not estimates.
Retail campaign — June 2026 Completed Bengaluru
Footprints
6.39M
Avg / day
212K
Peak day
288K
02 Jun16 Jun01 Jul
Indiranagar T-Junction
Digital (LED) · Verified
1.05M footprints
0
Million footprints measured
0
Media assets tracked
0
Display verification rate
0
Avg. campaign duration
One platform, two sides

Where media buyers and media owners meet on real data

The same verified footprints that prove a campaign worked also prove an asset is worth booking. Everyone works from one source of truth.

For agencies & clients

Know exactly what your spend delivered

Plan campaigns, track them live, and hand clients a report they trust — down to which site pulled its weight.

  • Day-wise footprint reporting per campaign and per site
  • Live display validation with start, mid and end photos
  • Site ranking and contribution to total reach
  • Client-ready dashboards and exports
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For media owners

Sell your sites on proof, not promises

Turn your inventory into a data-backed catalogue. Show agencies verified performance and win repeat bookings.

  • List and manage every asset in one place
  • Prove footfall and traffic value with real numbers
  • Track occupancy — booked vs available days
  • Get discovered by agencies and clients directly
Explore for media owners
The platform

Everything OOH has been missing

Measurement, proof and reporting built specifically for out-of-home — not adapted from digital.

Verified footprints

Real-world impression measurement per site, per day, drawn from traffic, site and baseline data sources.

Live status validation

On-site start, mid and end photos prove your creative is actually up and running — no blind spend.

Site ranking

See which locations contribute most to reach, ranked by footprints, with per-site drill-downs.

Campaign lifecycle

Live, upcoming and completed campaigns at a glance, with the metrics that matter for each stage.

Maps & geo context

Every asset placed on the map, so buyers and owners see coverage the way audiences experience it.

Audience demographics

Know who each site actually reaches — age, gender and audience profile for every OOH placement.

How it works

From billboard to proof in four steps

1

Onboard

Add your media assets or campaigns, with location, type and schedule.

2

Measure

Footprints are calculated daily from traffic, site and baseline signals.

3

Validate

Upload on-site photos to confirm the ad is live at start, mid and end.

4

Report

Share dashboards that prove performance to clients — or value to buyers.

Native integrations

Plug in your hardware. Go live with analytics.

Connect AI cameras, traffic sensors, or the surveillance and monitoring hardware already on-site. ELYTS EDGE turns their signals into live footprint analytics — with the KPIs you define.

Bring your own hardware

Plug in AI cameras, radar units, or the surveillance and monitoring devices already on-site — no rip-and-replace.

Live the moment you connect

Connected signals become real-time footprint, audience and performance analytics — instantly, in one place.

Or skip the hardware

No sensors on-site? Traffic-API data with AADT baselines models reach for any location, ready to plan against.

Measurement categories

Choose the sensing that fits each site

Combine categories across a single campaign — AI Vision, Radar, or Traffic-API baselines. Every category also returns audience demographics for each site, and it's all priced at the campaign level, never per seat or per tier.

AI · Vision

AI Vision

Computer-vision analytics from AI cameras and CCTV.

  • Footprint & impression counts
  • Dwell time & direction
  • Audience demographics on-site
  • Works with existing cameras
RF · Radar

Radar

Radar sensing for all-weather, low-light sites.

  • All-weather, low-light detection
  • Object count, speed & direction
  • Long-range & non-intrusive
  • Privacy-first by design
Data · No hardware

Traffic API — AADT baselined

Modelled reach from traffic data, baselined on AADT.

  • AADT-baselined footprint estimates
  • No on-site hardware required
  • Fast coverage for any site
  • Built for planning & scale
New — media owner access

Your inventory, finally backed by data

Media owners now get their own login to showcase assets, prove their value directly to agencies and clients, and turn measurement into a selling point instead of an afterthought.

Rich asset profilesPhotos, size, type and location
Verified performanceReal footprints, not rate cards
Occupancy viewFill the gaps in your calendar
Direct to buyersReach agencies and clients
Get a media owner account
Verified

Indiranagar T-Junction

Bengaluru · Digital (LED) · 40×20
Footprints
1.05M
Occupancy
86%
Rank
1/8

Ready to make OOH accountable?

Join the agencies and media owners already measuring what used to be a guess.